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Marketing messages missing mark; Survey: B-to-b communications messages are overwhelming, don't address needs.

Publication: B to B
Publication Date: 13-JAN-03
Format: Online
Delivery: Immediate Online Access
Full Article Title: Marketing messages missing mark; Survey: B-to-b communications messages are overwhelming, don't address needs.(News)

Article Excerpt
Byline: KATE MADDOX

B-to-b marketing communications messages often contain too much information and don't deliver relevant information to the target audience, according to a survey by Mobium Creative Group, Chicago. The online survey of roughly 180 b-to-b marketing professionals, in asked...

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...conducted December, respondents to identify the top three problems with b-to-b communications.

Seventy-four percent of respondents said the No. 1 problem is that ads contain so much information the message gets lost.

The...

NOTE: All illustrations and photos have been removed from this article.



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