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The Mars mission: to boldly go into pouches.

Publication: Grocer
Publication Date: 04-OCT-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: The Mars mission: to boldly go into pouches.(focus on ...: CONFECTIONERY)(Mars UK Ltd.)(Brief article)

Article Excerpt
[ILLUSTRATION OMITTED]

It must have seemed an impossible mission: to take the Mars bar and make it more appealing to men, while simultaneously attracting women. The fact that Mars in its original form was an industry icon and was also perceived as being really only for blokes made it...

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