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Ski abandons Activ8 in its latest relaunch.

Publication: Grocer
Publication Date: 04-OCT-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Ski abandons Activ8 in its latest relaunch.(news: FOODS & DRINK)(Brief article)

Article Excerpt
Nestle has relaunched its straggling Ski yoghurt for the fourth time in six years in an attempt to win back confused consumers.

The company, which bought the brand from Eden Vale in 2002, has abandoned the Activ8 tag it added to the name in April 2007--a move backed by...

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