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Networking for business.

Publication: Valuation Insights & Perspectives
Publication Date: 22-JUN-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Networking for business.(marketing matters)

Article Excerpt
How do you hire an accountant, mechanic or hair stylist? You know them or they are referred to you. The appraisal business operates in much the same way. But if you are not out meeting other people, they can't give you business or referrals. That's why networking is so important for growing your business.

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I receive many calls and e-mails from appraisers desperate for work. When I ask them what they are doing to look for work, the phone typically goes silent or they ask me what appraisal directories are best for advertising. This simply won't do.

Mingle at Meetings

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