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Is PETA trying to interest young men in dairy farming?

Publication: Advertising Age
Publication Date: 29-SEP-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Is PETA trying to interest young men in dairy farming?(Adages)(People for the Ethical Treatment of Animals)(Ben & Jerry's Homemade Inc.)

Article Excerpt
Byline: Ken Wheaton

Unilever's Ben & Jerry's has opted against a suggestion by People for the Ethical Treatment of Animals to replace the cow's milk in its products with human milk.

With no overt satirical intent, PETA last week sent a letter to the brand's founders, Ben Cohen and Jerry Greenfield, urging them to make the switch. Since the duo sold out to Unilever eight years ago, however, they did not get final say on the proposal. A spokesman for the brand said while the company valued PETA's input, Unilever has opted against the idea.

"We applaud PETA's novel approach to bringing attention to an issue,'' he said, "but we believe a...

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