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Make Me an Offer!

Publication: Maintenance supplies
Publication Date: 01-SEP-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Make Me an Offer!(Spotlight on Sales and Marketing)

Article Excerpt
Byline: Mike Burgelin

Make Me an Offer!

In today's tough economic times, buyers are looking for deals. What can you offer your clients to entice them to buy?

Let's face it -- today's selling market doesn't look so rosy. In these tough times, many businesses are laying employees off and budgets are dwindling.

Many salespeople will sit back and make statements about "being in a tough economic cycle" and "just working through it," with no real plan of how to keep their sales rolling. However, a select few are planning...

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