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Campaign revamp for Harrison County Tourism Commission.
Publication:
Mississippi Business Journal
Publication Date: 26-APR-04 |
Format: Online - approximately 868 words
Delivery: Immediate Online Access |
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Full Article Title: Campaign revamp for Harrison County Tourism Commission.(Focus: advertising/printing/public relations) |
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Article Excerpt
GULFPORT -- Like a living thing, an advertising campaign breathes new life and moves along its course learning, adapting, perhaps changing and eventually being laid to rest for the next campaign to be born.
Research indicates that the time has come for the Harrison County Tourism Commission's "well balanced escape" campaign to make way for new birth, according to executive director Steve Richer.
"This campaign is a by-product of focus group research that's three or four years old," he said. "It was done in Tampa, Atlanta, Birmingham and Baton Rouge among current visitors and non visitors or those who hadn't been here in five years."
Done in tandem with the GodwinGroup advertising agency, Richer said the agency test marketed ideas with creative that indicated people come to the Gulf...
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