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ION Television Unveils New Look, New Advertisers, New Distributors & Affiliates, New Website and New, Younger Audience.

Publication: Telecommunications Weekly
Publication Date: 24-SEP-08 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Today, over 94 million households will have the opportunity to tune-in to a reinvented ION Television, repositioned as a compelling new entertainment destination and galvanized by an exciting new brand, ION Television: Positively Entertaining. The new contemporary look and tag line - Positively Entertaining - complement the robust critically acclaimed off-network series - "Boston Legal," "ER" and "NCIS" - which launch as part of ION Television's strategically acquired fall programming lineup that appeals to a younger audience. The rebranding campaign...

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