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Opening the ol' mailbag to range of queries.

Publication: Mississippi Business Journal
Publication Date: 22-MAR-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: Opening the ol' mailbag to range of queries.(From the Ground Up)

Article Excerpt
Dear Phil: I am a real estate broker in a growing, mid-sized community and in the process of compiling information about my town and my company so that I can send out some mailings to fast food chains, hotel/motels, corporations, franchises and other business that might have some interest in establishing a business in our town. I am asking for your opinion as to what material I should include in this package.

I don't want to put too much material in the package and the potential clients end up throwing it away because they lose interest. I have a couple of listings for the commercial market, but I also have many other people to contact that I do not have listings with that would...

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