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Article Excerpt
MADISON -- Even though a bad boy named Ivan threatened to upset the Southern Farm Bureau Classic (SFBC) this year, organizers are ready for the 100,000 spectators expected at the 37th annual PGA golf tournament September 27 to October 3 at the Annandale Golf Club in Madison.
"The Southern Farm Bureau Classic has truly become a community project," said Joey Stroble, executive vice president and CEO of Southern Farm Bureau Life Insurance Company. "With warm Southern hospitality and over 1,200 dedicated volunteers, it has evolved into Mississippi's premier sporting event. We will have another strong field for this year's tournament, thanks to the hard work and dedication of our executive director, Robert Morgan, and new tournament director, Nathan Grube. Together with our sponsors, the Southern Farm Bureau Insurance Companies are pleased to bring this premier event to Mississippi."
As an economic development tool, the Classic packs a wallop. The 100,000 spectators who attend the weeklong PGA Tour event add about $14 million to Mississippi's economy. The value of publicity cannot be determined for the televised event, which reaches 25 million households worldwide on The Golf Channel.
"We are also especially proud of the $3.1 million generated for Mississippi charities since 1968," said Stroble. "In 2003 alone, our Birdies for Charities Program raised over $444,000 for 145 charities statewide."
John Cossar, president of Century Club Charities, owner of the tournament, said there are 20 new charity members this year.
"Our charity total has increased each year, and we expect to do the same in 2004," he said.
Last year, a Buick Rendezvous valued at $35,000 was donated as a prize for the lucky guesser of the correct number of...
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