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Burton's trims back on Christmas lines.

Publication: Grocer
Publication Date: 06-SEP-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Burton's trims back on Christmas lines.(news: FOOD & DRINK)(Burton's Foods Ltd.)(Brief article)

Article Excerpt
Burton's Foods has revealed it will be focusing on quality not quantity with NPD this Christmas.

Feedback indicated it was launching too many of the same sort of products over the festive season, admitted marketing director Jaspal Chada.

However, Burton's would be launching some new festive treats including a...

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