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Article Excerpt
FRISCO, Texas, Sept. 20 /PRNewswire-FirstCall/ -- Today's tough economic climate is taking its toll on brand advertisers. A recent survey of marketers conducted by the Association of National Advertisers found that more than 50 percent expect their marketing budget to be reduced within the next six months. The same study revealed that nearly 90 percent of marketers are under pressure to wring cost savings or reductions from their current marketing and advertising initiatives.
Traditional mediums for big-spend brand advertisers -- TV, newspapers, magazines, etc. -- typically take the brunt of advertising budget cutbacks. Online advertising, while not entirely immune, generally fares better during an economic downturn. In fact, despite today's trying economy, the vast majority of industry experts predict significant and sustained growth over the next several years for online advertising. The...
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