Home | Business News | Browse by Publication | P | Precision Marketing

Why waste time on rate 'tarts'? (Leader).

Publication: Precision Marketing
Publication Date: 06-DEC-02 		Format: Online - approximately 370 words
Delivery: Immediate Online Access
Full Article Title: Why waste time on rate 'tarts'? (Leader).(Tank! delegates' argue that if marketers ensure their customers are content, they will remain loyal and who could argue with that)

Article Excerpt
There cannot be many people who would willingly admit that if they were doing their job properly, they would be out of work. But that is exactly what David Pope, the man who set up Lloyds TSB's customer retention unit, confessed last week.

Pope, who was speaking at the Tank! financial services forum in...

Read the FULL article now - Try Goliath Business News - FREE!   
You can view this article PLUS...

  • Over 5 million business articles
  • Hundreds of the most trusted magazines, newswires, and journals (see list)
  • Premium business information that is timely and relevant
  • Unlimited Access

Now for a Limited Time, try Goliath Business News - Free for 3 Days!
Tell Me More   Terms and Conditions

Get Goliath Business News for 1 year - Just $99 (Save 65%)
Tell Me More   Terms and Conditions

Already a subscriber? Log in to view full article



More articles from Precision Marketing
Preying on the young: targeting young teenagers with SMS campaigns in ..., December 06, 2002
File of language course students made available. (List File).(Marketin..., December 06, 2002
CEO Europe offers business subscriber list. (List File).(Brief Article..., December 06, 2002
Three recruits for Mason Zimbler. (Moving People).(Brief Article), December 06, 2002
Parker moves to Temtec as director for Europe. (Moving People).(Brief ..., December 06, 2002

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.