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SW Trains on track to boost marketing. (News).

Publication: Precision Marketing
Publication Date: 06-DEC-02 		Format: Online - approximately 184 words
Delivery: Immediate Online Access
Full Article Title: SW Trains on track to boost marketing. (News).(South West Trains appoints Alcametrics Bureau Solutions)(Brief Article)

Article Excerpt
South West Trains is gearing up to launch a fresh wave of direct marketing activity as it prepares to overhaul its consumer database.

The initiative will see the construction of a new leisure marketing database as the rail company prepares to take advantage of the information it holds on...

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