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Think green. (House Blend).

Publication: Builder
Publication Date: 01-DEC-02
Format: Online
Delivery: Immediate Online Access
Full Article Title: Think green. (House Blend).(Prairie Crossing's public relations )(Brief Article)

Article Excerpt
Successfully selling a green, conservation community such as Prairie Crossing, in Grayslake, Ill., means thinking beyond traditional advertising. Prairie Crossing is unique among Chicago-area builders in that it sponsors programs on Chicago public radio, the station their environmentally minded buyers most listen to.

The community's public relations team went...

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