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The battle for power.

Publication: Grocer
Publication Date: 30-AUG-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: The battle for power.(focus on ... batteries)(Duracell Batteries Ltd. growth plans)

Article Excerpt
[ILLUSTRATION OMITTED]

Duracell continues to outspend the rest of the market combined, with a near 4.5m [pounds sterling] ad spend [Nielsen Media Research/Mintel]. It is poised to roll out what it describes as its biggest news in 10 years, with a revamp of its core alkaline range, aimed at simplifying choice for consumers boggled by battery...

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