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ION Television Unveils New Look, New Advertisers, New Distributors & Affiliates, New Website and New, Younger Audience.

Publication: Business Wire
Publication Date: 08-SEP-08 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
"Positively Entertaining" Rebranding Campaign Launches on September 8

New Advertisers Include Honda, Walgreens, Western Union, Expedia.com, Hotels.com and Red Lobster

New Distribution Deals and Rollouts with Comcast, Verizon FiOS, AT&T U-Verse, Mediacom, Bresnan and Buckeye Solidify Reach to Over 94 Million Homes

Award Winning Off-Network Hits Invigorate Fall Lineup and Attract Desirable 25-54 Demo

WEST PALM BEACH, Fla. -- Today, over 94 million households will have the opportunity to tune-in to a reinvented ION Television, repositioned as a compelling new entertainment destination and galvanized by an exciting new brand, ION Television: Positively Entertaining. The new contemporary look and tag line - Positively Entertaining - complement the robust critically...

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