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Sluggish Kraft crafting new plan.

Publication: Refrigerated & Frozen Foods
Publication Date: 01-FEB-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: Sluggish Kraft crafting new plan.(News & Notes)(Kraft Foods North America Inc. growth plans)

Article Excerpt
There's a new game plan at the nation's largest food company, Kraft Foods North America. Just a few weeks after parent Kraft Foods named Roger Deromedi as the company's chief executive officer, Kraft announced a four-point growth plan that officials expect will "deliver consistent, long-term growth in volume, revenue and earnings."

The announcement came in conjunction with Kraft's fourth-quarter and year-end financial earnings releases. During the quarter...

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