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Tech edge? Innovation enhancing efficiency, opportunities.

Publication: Mississippi Business Journal
Publication Date: 25-FEB-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Tech edge? Innovation enhancing efficiency, opportunities.(Small Business)(technology)

Article Excerpt
With today's technology, small businesses have many options available to them and may level the playing field with their larger competition.

John Brandon with the Mississippi Development Authority (MDA) Division of Existing Business and Industry says one of the exciting things about a small business is that entrepreneurs are taking advantage of new technology.

"It has fostered much of the growth of small businesses, particularly in more rural areas and in home-based businesses," he said of this technology. "With increased telecommunications options, small businesses are able to keep up with client databases to more effectively market to existing and potential customers."

The Internet is a big part of today's technology. That's where Greg Butler, director of the Jones County Junior College Small Business Development Center in Ellisville, sees resources, data and research available to small businesses. "They have...

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