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Giving back: when doing good is good for business.

Publication: Dance Magazine
Publication Date: 01-AUG-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
[ILLUSTRATION OMITTED]

Getting your dance studio involved in the community involves extra time and effort, but the rewards can be endless. Not only can you help others out, but you'll give your students an education that can't be found inside the studio--and draw in plenty of new students in the process.

"When we perform in nursing homes, people ask me "How are you gonna market your studio there?' Well, there are always visitors--and the audience members usually have grandchildren," says Debbie Apalucci, owner of A Touch of Class Dance Studio in Broomall, Pennsylvania. Her student dancers perform at...

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