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Free classes: do they work?

Publication: Dance Magazine
Publication Date: 01-AUG-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Free classes: do they work?(UP FRONT)(Brief article)

Article Excerpt
Giving away a session of jazz, beginning ballet, or tap can spark interest in your studio. But some free offers build enrollment swiftly, while others don't seem to draw. How can you tell what will work?

The Alley Extension in New York City offers free classes to the audience...

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