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Actionable information draws consumers.

Publication: Managed Healthcare Executive
Publication Date: 01-AUG-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Actionable information draws consumers.(DTR DESKTOP RESOURCE)

Article Excerpt
CONSUMERS WANT information that's personalized and useful to their specific health problem, according to a recent healthcare consumer study from Deloitte.

"That's why getting information from their physician and the nurse are used more than others," says Paul Keckley, PhD, executive director, Deloitte Center for Health Solutions. "But the findings also point to their willingness to look beyond doctors and nurses for information--and by large numbers, willingness to use online tools to know more about treatment options and...

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