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Article Excerpt
ACCORDING TO DELOITTE'S 2008 survey of healthcare consumers, two out of three consumers want to use their doctor's Web site to get information about health conditions or treatments; 61% of consumers want tools that would provide personalized recommendations to improve their health, and 55% are interested in tools that would help them assess, monitor or manage their health. Interestingly, 12% of these consumers would pay extra for these tools.
Roy Schoenberg, MD, CEO of American Well Systems, is well acquainted with healthcare consumers' growing interest in online tools. Dr. Schoenberg is the inventor of the company's online health marketplace concept, which debuted in June. He previously founded CareKey Inc., and led the software vendor through the introduction and adoption of its Web-based health management solutions by more than 35 million users.
Dr. Schoenberg believes that there are benefits associated with online physician visits and drawbacks of not implementing them.
Q Who's driving this push for online consumption of healthcare services?
A You would think that consumers impact service consumption, but until recently consumers were not the ones who were generating consumption of services. You, as a patient, would go in, and the providers of healthcare...
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