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Article Excerpt
For some time, most small businesses have been looking for every way to cut or better control their operating expenses due to the ever-increasing and burdensome costs of insurance, transportation, labor, utilities, property taxes, security, advertising and the ever-growing list of other necessary business expenses.
Now their bottom line is also threatened by the critical need to creatively increase sales to overcome their customers' intensified personal and family dollar-stretching.
"Everyone's dollar is not going very far these days, and there's more competition than ever for every purchase," said Ron Aldridge, Mississippi state director for the National Federation of Independent Business (NFIB). "And consumers are savvy to know how to wait on a discounted sale period, which always seem to be just a few days away or just around the corner."
Statistics show 6% to 7% of the U.S. population is in the process of starting a small business at any given time. That...
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