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After the smoke clears: in fire's aftermath, Ecru-based American Furniture considering options.

Publication: Mississippi Business Journal
Publication Date: 25-FEB-08 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
The workday ended pretty much as every other Tuesday does. Lyle Harris left American Furniture, where he serves as president of the firm based in Ecru, a few minutes after 5 p.m.

Within a half hour, he was headed back to his Pontotoc County factory. Fire had broken out in the main warehouse area, where Harris estimates more than 70,000 pieces of finished furniture were stacked, awaiting shipment to the hundreds of dealers and retailers American counts as customers.

"They're all over the country," Harris says of his customer base. American builds stationary upholstered furniture, reclining chairs, reclining sofas and sells correlating tables it imports from China.

The company's focus is the "promotional" market, which is the...

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