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ACS 2008 review: the American Coatings Show drew some 5,600 attendees to Charlotte, NC while 750 took part in the American Coatings Conference.

Article Excerpt
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The launch of the American Coatings Show and Conference, held June 2-5, 2008 at the Charlotte Convention Center in Charolotte, NC, marked the beginning of a new era for the coatings industry in the U.S. The event was hosted and organized by the National Paint and Coatings Association (NPCA) and Hanover, Germany-based Vincentz Network, while the coordination of the trade show was overseen by NurnbergMesse North America based in Atlanta, a U.S. subsidiary of NurnbergMesse.

After much anticipation the event proved to live up to the hype. Approximately 5,600 visitors from roughly 48 countries were on hand to gather information from the 331 exhibitors who displayed a comprehensive range of products and services related to all aspects of paint and coatings formulation in 68,000 square feet of exhibition space.

Seventy-nine percent of the 5,600 visitors were from the U.S., while four percent came from Canada and the remaining 17% from other countries and regions, including Mexico, Brazil, Japan and India, as well the European Union, the Middle East and Australia.

In its closing report, the NPCA and Vincentz reported that nine out of every ten visitors to the American Coatings Show reported having responsibility for procurement decisions at their companies, and 39% of visitors signed one or several business deals at the 2008 show. Top reasons for attending included gathering information about new products (44%), developing new prospects and strengthening relationships with existing contacts (40-41%), sharing expertise (39%) and furthering professional development (28%; multiple responses allowed).

Trade visitors gave the American Coatings Show 2008 top marks: 98% were satisfied with the exhibitors' presentations, while 100% appreciated the information and contact opportunities at the booths, as well as the overall organization of the show and the services provided. New products and innovations awaited trade visitors at half the booths, and approximately 75% of visitors expressed an interest in using the new products in their businesses. For some 50%, the American Coatings Show is the only event of its kind they visit, and two thirds had already decided at the 2008 show that they would be back for the American Coatings Show 2010.

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For the 331 exhibitors occupying 68,600 square feet of exhibition space, the launch of the American Coatings Show exceeded all expectations in terms of demand, according to NPCA...

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