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Leverage your demonstrative exhibits.

Publication: Trial
Publication Date: 01-AUG-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Using a trial presentation strategy that coordinates both visual and auditory elements can immeasurably increase the persuasive impact of your case for two reasons.

First, multiple communication channels enhance jurors' memory capacity, which increases their retention of the information you present.

Second, because most jurors rely predominantly on their visual learning abilities when processing new information, visual imagery enables jurors to better absorb...

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