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OTC: Press debut for Macleans trio.

Publication: Chemist & Druggist
Publication Date: 02-OCT-04 		Format: Online
Delivery: Immediate Online Access
Full Article Title: OTC: Press debut for Macleans trio.(over the counter drugs)(Brief Article)

Article Excerpt
Macleans Detox toothpaste and mouthwash and Remineralise toothpaste are appearing in key women's titles, national newspapers and supplements throughout the rest of the year.

The #1.35 million campaign marks the media debut for the products. Four striking images show how the products "can take care of your mouth, helping...

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