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Big 3 TV nets follow consumers out of the living room; ABC, NBC and CBS set up screens at grocery stores, gas stations, malls.

Publication: Advertising Age
Publication Date: 11-AUG-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Big 3 TV nets follow consumers out of the living room; ABC, NBC and CBS set up screens at grocery stores, gas stations, malls.(News)(CBS Corp.)(NBC Universal Inc.)(Financial report)

Article Excerpt
Byline: BRIAN STEINBERG

The big broadcast TV networks have a natural expertise in helping marketers reach potential customers as they sit in their living rooms, but now they want to follow those consumers out the door. In recent months, the three oldest-Walt Disney's ABC, General Electric's NBC Universal and CBS Corp.'s flagship operation-have set up ventures to place ads on screens that consumers might watch as they fill up at the gas station, hunt for produce in the supermarket or shop at the mall.

"It certainly is getting competitive in a hurry,'' said Ed Pearson, senior VP, ABC New Media Sales. The push comes as TV networks have been crimped by ratings erosion and technology that allows consumers to skip ads or watch TV through digital media. "How do the networks reach the consumers when they are...

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