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Aviko opens up potato flake plant in PRC, rolls out retail ready meals in Holland.

Publication: Quick Frozen Foods International
Publication Date: 01-JUL-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Aviko opens up potato flake plant in PRC, rolls out retail ready meals in Holland.(POTATO MARKET MONITOR)

Article Excerpt
With Martin van de Ven having assumed the helm at Aviko BV in April, Quick Frozen Foods International recently paid a visit to the Dutch company's headquarters in Steenderen to meet the new chief executive officer. The food industry veteran, who since 1985 has held executive posts with SVZ, a unit of the frozen potato product producer's parent company Royal Cosun, was upbeat about the future.

Noting that 2007 was a "satisfying year" for Aviko, he expressed optimism that a repeat performance is in the cards for 2008.

"We have full confidence that our potato solution products will continue to be well received in the European market and elsewhere," he commented. "In terms of brand awareness, we are coming on strong in the Baltics, Russia and much farther afield."

Aviko has been on the...

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