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Off-label drug promotion--new report.

Publication: HealthFacts
Publication Date: 01-AUG-08 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
For seven years, Johnson & Johnson ran a false advertising campaign for its anti-anemia drug, Procrit. The TV and print ads gave the impression that Procrit would instantly cure the fatigue that afflicts cancer patients undergoing chemotherapy.

If Procrit--and its sister drugs, Aranesp and Epogen--had not begun to cause...

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