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Editorial.

Publication: International Journal of Market Research
Publication Date: 22-SEP-04 		Format: Online - approximately 754 words
Delivery: Immediate Online Access
Full Article Title: Editorial.(Editorial)

Article Excerpt
The first paper, by Ming-huei Hsieh, is an investigation into the importance of country-of-origin in car brand preference and uses a novel application of correspondence analysis to extract the information. The findings of the study are based on a large, international survey and support a number of the hypotheses proposed by the author, including that consumers on the whole have a preference for a car from their own country or region. There are a number of caveats to these findings relating to general attitude to the brand and the availability of international products in the home country. However, the general method of analysis is worth looking at in detail as it uses...

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