|
...number the hypotheses proposed by the author, including that consumers on the whole have preference for a car from their own country or region. There are a number of caveats to these findings relating to general attitude to the brand and the availability of international products in the home country. However, the general method of analysis is worth looking at in detail as it uses...
NOTE: All illustrations and photos
have been removed from this article.
More articles from International Journal of Market Research
An investigation of country-of-origin effect using correspondence anal..., September 22, 2004
Information overload in conjoint experiments., September 22, 2004
Comparison of the quality of qualitative data obtained through telepho..., September 22, 2004
Conducting survey research among organisational populations in develop..., September 22, 2004
Creative product design: a practical guide to requirements capture man..., September 22, 2004
Looking for additional articles?
Search our database of over 3 million articles.
Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication
name or publication date.
About Goliath
Whether you're looking for sales prospects, competitive information, company
analysis or best practices in managing your organization,
Goliath can help you meet your business needs.
Our extensive business information databases empower business
professionals with both the breadth and depth of credible,
authoritative information they need to support their business
goals. Whether it be strategic planning, sales prospecting,
company research or defining management best practices -
Goliath is your leading source for accurate information.
|
%20%20&position=1)