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Article Excerpt Abstract Ethics has been linked to virtue, considering it within an individual sphere. It has also been related to good social behaviour or even religious factors, and so on. In general, economic thinkers have not questioned some of the basic principles which help to shape the fundamental ethical criteria in economic behaviour. The pursuit of individual interest has been identified as pecuniary profit maximization and, in this sense, Peter Drucker states that this has been the fundamental motivation of any economic agent, even before capitalism was born and Galbraith pointed out that the lack of consideration of other motivations, apart from earning money, has been one of the biggest mistakes in economics. The main goal of this paper is to analyse the Drucker and Galbraith approaches on ethics.
Keywords Ethics. Galbraith. Drucker. Economic behaviour
JEL Classification Z 10
Introduction
During the last decades, economists have been interested in considering their approaches to the role of ethics. It is not a new perspective. Classical and Neoclassical economists, and before them, i.e. Adam Smith (1759) and Marshall (1890), for instance, have considered ethical aspects in their works. These authors considered that there is a relationship between ethics and economics, because the former plays an important role in most social activities, which economics is included. And this idea was accepted, mainly, till the called "marginalist revolution," considered as the main role of economics to analyse the relationship between means and objectives. Since then, the role of the economist is to consider the objective to fulfil and to maximize the instrument that achieves such objective. Therefore, it is an optimization problem and ethics has no room in it.
However, several authors, Schmoller (1881) for instance, questioned this view on economic analysis, and considered that it is relevant to study the relationship between ethics, economics and politics. From this perspective, it is necessary not only to consider the means, but also the goals, in which ethics plays an important role, trying to answer the question as to what kind...
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