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Simple Approach Leads to 'Thrill of Victory'.

Publication: Maintenance supplies
Publication Date: 01-AUG-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Simple Approach Leads to 'Thrill of Victory'.(Spotlight on Sales and Marketing)

Article Excerpt
Simple Approach Leads to 'Thrill of Victory'

Mike Burgelin

Knowing your personal strengths, leveraging the benefits of what makes you different to your customers and sending the right message should result in more frequent sales victories.

One of my favorite shows growing up was ABC's Wide World of Sports. I loved the introduction with the dramatic montage of clips (who can forget the poor ski jumper tumbling end over end?) over the catch-phrase narration describing the "thrill of victory and the agony of defeat."

That quote could also sum up a number of marketing and sales careers, including yours truly. When I look back in time, one of the major problems I believe we all have suffered from is making our...

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