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Sweet deal.

Publication: Los Angeles Business Journal
Publication Date: 28-JUL-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Sweet deal.(ADVERTISING & PR)(American Licorice Co.)(Dentsu Inc.)(Brief article)

Article Excerpt
The Los Angeles office of Dentsu Inc., the giant Japanese ad agency, won the account for American Licorice Co. and immediately produced a TV spot for Red Vines, the company's best-known brand.

The Candy Karma campaign represents the first time Red Vines has used traditional advertising. In the spot,...

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