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P&O launches acquisition drive on back of test drive.

Publication: Precision Marketing
Publication Date: 11-JUL-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: P&O launches acquisition drive on back of test drive.(P&O Cruises )(Brief article)

Article Excerpt
P&O Cruises is rolling out an acquisition campaign following a successful test campaign which achieved response rates three times higher than targeted.

The test campaign will be used as the basis for the push, which will launch this autumn. The success of the campaign hinged on P&O Cruises' decision...

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