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Alloy Media + Marketing / Harris: College Students Think Green, Have Green.

Publication: Entertainment Close-up
Publication Date: 06-AUG-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
ENTERTAINMENT CLOSE-UP-6 August 2008-Alloy Media + Marketing / Harris: College Students Think Green, Have Green(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com

In findings released in Alloy Media + Marketing's 8th annual College Explorer, powered by Harris Interactive, show this current wave of students' spending habits, spheres of influence and concern for their habitat pacing at record figures.

Now the largest class in history, with 13.6 million college students (ages 18-30) arriving on campus this year, this influential group totes back a record $237 billion in consumer spending this year - up 20 percent since...

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