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Specialized Auto Inc.: a broadening specialized service center.

Publication: Motor Age
Publication Date: 01-JUL-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Specialized Auto Inc.: a broadening specialized service center.(SHOP PROFILE: REAL-WORLD SUCCESS STORIES)(Company overview)

Article Excerpt
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While the genesis of Specialized Auto Inc. was in the retail of used Volkswagen parts, since becoming "specialized" it ironically has broadened its market base to include other services and Euro-marques like Volvo, Saab, Audi, BMW and Mercedes.

Founded in 1982 by Tom Cook, Import Auto Recycling serviced Santa Cruz, Calif.'s considerable VW crowd for more than a decade before Cook decided to retire and sell the store. Billed as ripe for conversion into a full service shop, Mercedes Master Technician Bob Emmert jumped at the opportunity to go independent, and with financing from Cook, reopened the shop as Specialized Auto Inc. in 1994.

"I could've just started from scratch and hung out a shingle," explains Emmert. "But what attracted me to this business was that...

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