Home | Business News | Browse by Publication | M | Mississippi Business Journal

State tweaking tourism marketing efforts as economy changes.

Publication: Mississippi Business Journal
Publication Date: 07-JUL-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: State tweaking tourism marketing efforts as economy changes.(Travel, Tourism & Casino Resorts)

Article Excerpt
Decreasing the geographic reach of its marketing campaign and focusing on four niche markets are two ways state tourism is changing its promotional efforts to stay in tune with rising fuels prices and the slowing economy. Instead of a niche marketing campaign designed to reach a radius of 750 miles, the reach is now a 250-mile radius. The four focus themes are outdoor adventure, food, golf and Mississippi culture.

"Realizing we continue to be a strong drive-in market, we are refocusing our advertising and promotional efforts to garner visitors in a...

Access Full Article, Compliments of Goliath

Read the FULL article now - Try Goliath Business News - FREE!   
You can view this article PLUS...

  • Over 5 million business articles
  • Hundreds of the most trusted magazines, newswires, and journals (see list)
  • Premium business information that is timely and relevant
  • Unlimited Access

Now for a Limited Time, try Goliath Business News - Free for 3 Days!
Tell Me More   Terms and Conditions

Get Goliath Business News for 1 year - Just $99 (Save 65%)
Tell Me More   Terms and Conditions

Already a subscriber? Log in to view full article



More articles from Mississippi Business Journal
Southern Miss revamps tourism management program.(Focus), July 07, 2008
Hotels., July 07, 2008
State parks offer bargain getaways, variety, scenic beauty.(Focus), July 07, 2008
Natchez, Vicksburg, Greenville tourism rollin' on the River.(Travel, T..., July 07, 2008
Golf Magazine calls Dancing Rabbit 'the Augusta you can play'.(Focus), July 07, 2008

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.