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Article Excerpt
Interactive marketing remains robust
Seventy-two percent of interactive marketers expect to either maintain interactive spending levels this year or increase them, despite the slumping economy, according to a study released last week by Forrester Research. Forrester conducted an online survey in February and March with 333 interactive marketers at midsize and large companies. Forty-eight percent said they planned to increase investment in social networks; 42% said they would boost spending on user-generated content. Other areas seeing a significant increase include e-mail marketing, with 41% planning to boost spending; blogging (40%); and search marketing (38%). Only 10% plan to increase spending on display ads, while 40% plan to cut back on display ad spending.
OMD wins Intel media account
Intel Corp. has selected OMD, Chicago, as its media buying agency to handle its estimated $300 million account, following a review that began in December. The other finalists in the review were Starcom, Chicago, and Universal McCann, New York (the incumbent). "Each of the finalists impressed us, but OMD gave us a stronger sense of possessing world-class media industry leadership and state-of-the-art business intelligence and analytics,'' said Nancy...
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