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The hard sell: storefront advertising takes leading role in tight market.

Publication: Real Estate Weekly
Publication Date: 09-JUL-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Whether it signifies a new trend in marketing or is merely just a sign of the times, more building owners are exploring the benefits of billboard style advertising over storefront facades.

The trend will likely gain even greater traction now that retail vacancies are on the rise and begin...

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...nationwide, owners looking into creative ways to recoup loss of rent.

In New York City, some owners have already utilized vacant facade space to promote the latest children's flick, airline companies or television channels. The contiguous images of the ads stretch over the building in an bold, attention-grabbing way that masks what really lies underneath: vacant retail space.

Granite Asset Management is...

NOTE: All illustrations and photos have been removed from this article.



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