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Great British by Birds Eye.

Publication: Grocer
Publication Date: 28-JUN-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Great British by Birds Eye.(product news)(Birds Eye Foods Inc.)(Brief article)

Article Excerpt
Birds Eye has created a new brand for frozen ready meals that it hopes will reinforce the Britishness of its dishes.

The Great British Menu sub-brand will roll out across the 16-strong range of traditional dishes, including roast dinners, chilli con came and macaroni cheese.

The packaging will flag...

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