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Executive profile: Aaron Hall.

Publication: San Diego Business Journal
Publication Date: 30-JUN-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
[ILLUSTRATION OMITTED]

Aaron Hall is CEO of Borrego Solar Systems Inc., which designs and installs solar electric systems for homes and businesses. The company also provides financial analyses, engineering, project management and maintenance.

BUSINESS PHILOSOPHY

Essential business philosophy: The reputation your company has within your industry can be as important as it is among customers.

Best way to keep a competitive edge: You want to highlight the benefits (not the features) in a clear, concise manner, and show customers how those benefits will be maximized by doing business with you. Invest in the education and training...

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