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Networking group goes extra mile to attract diverse conventions: familiarization tours have potential to tap $100 billion market.

Publication: San Diego Business Journal
Publication Date: 30-JUN-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Networking group goes extra mile to attract diverse conventions: familiarization tours have potential to tap $100 billion market.(Special Report)

Article Excerpt
Although San Diego's tourism industry appears immune to higher gasoline prices, at least for now, officials fear that business travelers, including those coming for meetings and conventions, are more susceptible to the situation than leisure travelers, particularly since several airlines plan to reduce flights and seating capacity nationwide this fall.

To date there has been no indication that events at the San Diego Convention Center will suffer for lack of attendance, however. And one local company, Multi-Cultural Convention Services Network, seeks to tap into the...

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