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Rising star.

Publication: Grocer
Publication Date: 21-JUN-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Rising star.(frozen food )(Contract between General Mills Inc. and Jus-rol Ltd. for television advertising campaign )(Brief article)

Article Excerpt
[ILLUSTRATION OMITTED]

General Mills is mounting its first television advertising campaign in seven years for frozen pastry brand Jus-Rol in a bid to make the most of the frozen category's reviving fortunes.

The 30-second ad, which offers up a quick and simple recipe for a family pizza-style meal, is...

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