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Article Excerpt
[ILLUSTRATION OMITTED]
After the home team wins a big game, fans are likely to say, "We beat the [bleep] out of those [bleep]!" But the coach takes a more elliptical approach. He runs away from definitive statements the way a running back avoids a linebacker. After a victory, a coach might say, "We put ourselves in a position to win." Or, "I saw a lot of good things out there tonight" Or simply, "Good stuff." Coach-speak does not stoop to dignify the drama or complexity of the game, and a reporter who happened to miss it shouldn't be able to tell by the press conference whether the team won or lost.
Lately, I've been admiring the work of three Metroplex-based kings of coachspeak: Avery Johnson, who until May was the head coach of the Dallas Mavericks; Ron Washington, of the Texas Rangers; and Wade Phillips, of the Dallas Cowboys. These men aren't great coaches by any stretch. But their contributions to coachspeak are worthy of the Hall of...
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