Home | Business News | Browse by Publication | R | Relations Industrielles/Industrial Relations

Global Competitive Strategy.

Article Excerpt
Global Competitive Strategy, by Daniel F. SPULBER, Cambridge: Cambridge University Press, 290 pp., ISBN 978-0-521880-81-7.

This book presents ideas about business planning and corporate strategy development. Its target audience is executives who manage firms operating--or having stakeholders in--several countries. The publication is structured according to themes which denote a collection of chapters. These are: an introduction section which reflects on the definition of globalization, its implications for commercial competitiveness and its opportunities; a discussion of cross-boarder cost considerations which include commentary on how to make international economic comparisons; a section which presents a template for strategy development; and, a series of applied sections which delineate corporate strategies for firms operating globally.

Spulber's book develops ideas on competitive advantage in the same genre as Michael Porter. It presents generic approaches firms may use when operating internationally and draws on contingency theory to offer standard templates for analyzing an entity's circumstances and...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!