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USM healthcare marketing degree program underway this fall.

Publication: Mississippi Business Journal
Publication Date: 23-JUN-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: USM healthcare marketing degree program underway this fall.(Healthcare Mississippi)

Article Excerpt
When Mike Wittmann was named the Draughn Professor of Healthcare Marketing at the University of Southern Mississippi (USM) in Hattiesburg, it represented the fruition of 20 years in the making.

"I'm not that old," joked Wittmann, who graduated from Southern Miss in 1994, "but I do know that USM had emphasized pharmaceutical sales for 20 years, when (professor and chair emeritus of marketing) Tom Ivy got it started. We had a concentration, but not a major. Then Max and Susan Draughn made it possible with a...

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