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...Outsourcing rarely a consideration for Victor, Lee and Denise Morrissette, the owners of the six-year-old company.
"We're positioned as a one-stop shop for customers," says Victor Morrissette, father to Lee and husband of Denise. "Our customers respond to the concept of one company being responsible for all aspects of the job. They understand the quality control advantages inherent to our cabinet builders being our installers and our granite finishers doing every task from templating to final installation."
Adds Lee: "We also manufacture our complete trim packages in-house and recently have been offering this product separately to our builders. And, we're very proud of our very unusual 'Full Money-Back Guarantee.' This guarantee is possible only because of our complete control of the entire process, especially the installation process.
"Although our decision to only sell what we personally install has cost us potential business from eager distributors wanting to sell our cabinets, we feel that the current loss will be more than made up by future business as we expand our presence into new localities."
One of many companies
Old River Cabinets is the most recently formed of 11 companies under the VPM Companies umbrella. Most of the companies relate to construction, including masonry, excavation, home building and site management companies. As the first VPM company to sell directly to consumers through a retail model, Old River Cabinets has evolved considerably from its initial form and has necessitated a steep learning curve.
Within the Morrissette family there is prior experience with cabinetmaking and the operation of a lumber mill and cabinet shop, but all of Victor and Lee's formal training in the cabinet industry has occurred since the company was founded. Victor still considers himself an old "brick-layer by...
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