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A new look for an old favorite.(UNITED KINGDOM)(Brief article)

Publication: Brand Packaging
Publication Date: 01-MAY-08 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Heinz has introduced a new look for its iconic tomato ketchup labels and packaging across Europe, the first significant new design to be introduced in more than 40 years. The new label emphasizes the message that the ketchup is "Grown, Not Made" and contains only fresh, natural ingredients....

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